Say Hello to our New Logo
We pride ourselves on our ability to innovate. In fact, the word ‘innovation’ appears directly in our mission and is one of our core values. A lot has changed in the five years since Muddy Paws Rescue began, and we recognized the need for our brand to reflect the innovation that has taken place across the rest of our organization…so… meet our new logo!
A Logo that’s uniquely ours
We do not believe in change just for the sake of changing, but we do understand that sometimes with growth, change is necessary. Simply put, we outgrew our old logo. It wasn’t doing the job we needed it to do - and a simpler, more distinctive innovation of it could do that job better.
The most important thing about a brand is that whenever people see you ‘out in the wild’, they should recognize that it’s you. As much as we love it, our old logo just wasn’t doing the trick.
Thanks to the hard work and endless creativity of Ashley Turcheck (the human behind Jonathans Journal) we created a logo that is unmistakably MPR. Our dark blue and gold colors remain, simplified and refined. The dog icon is meant to be ambiguous in breed and age, at the same time distinct - it was inspired by our Founding Executive Director’s dog Shyla (an MPR alum) and the very first Muddy Paws pup Molly. Finally, the muddy paws are a direct reference to our name and brand. The logo can scale easily, and work better, in many more places.
Looking ahead
We know some folks might be sad to see the old logo go, but we hope you are also as excited as we are for this new chapter. Over the next few months, you’ll see our visuals aligning with this new direction from our social media profile images to…dare we say…new Muddy Paws Rescue merchandise.
It’s still us. We’re still Muddy Paws Rescue. Just more recognizable.
